I grew up in the Western Cape, South Africa, completed High School in Robertson and finished my Marketing Degree at Stellenbosch University in 2002. In 2003 I played a season of rugby in Toronto, Canada, and 2004 in The Bay of Plenty, New Zealand. Sport always formed a big part of my life and has taught me very important life lessons. My dream was to be a professional sportsman, but unfortunately that was cut short early in my career.


After a short stint with a bulk wine broker in Stellenbosch, I started as the Marketing Manager for Rietvallei Estate, Robertson in February 2005. It laid the platform for me to learn and grow in the local wine industry, but also gained valuable international exposure. There has always been a vision to start my own business one day, but the opportunity came sooner than expected. In November 2011 I started Colyn Truter Marketing. Not to be vain, but I really couldn’t think of a suitable name at that stage.


My business model is very simple. I need to share a passion & interest in the brands and businesses that I align myself with. I started out to help smaller and medium sized wine producers with their marketing, but it has evolved to also consult on a short term basis to certain companies. Although not preferred I am always open to assist and help where I can.

 

My long term goal is to expand outside of the wine industry with the focus on Marketing and Brand Management across various industries. It is not always about the industry, but the people and passion behind each business and brand that interests me.