I grew up in the Western Cape, South Africa, completed High School in Robertson and finished my Marketing Degree at Stellenbosch University in 2002. After university I realised a dream of playing rugby overseas and had a stint in Toronto Canada and Tauranga in The Bay of Plenty New Zealand. Sport has always been a very important part of my life from a very young age and has taught me very valuable life lessons. My dream was to be a professional sportsman, but unfortunately that was cut short early in my career through injury.


My life in wine started as a bulk wine broker with a company in Stellenbosch in September 2004. Soon after that I was approached by the Burger family from Rietvallei Estate in Robertson to manage their marketing and sales.  In February 2005 my journey started as Marketing Manager of the Estate for both local and international sales. The opportunity to grow with a brand was very valuable, especially with the freedom to form and write my own marketing plan without having to follow in historical footsteps.


In November 2011 I started my own business due to unforeseen circumstances.


My business model is very simple. I need to share a passion & interest in the brands and businesses that I align myself with and vice versa. It started out with the marketing and sales function of  smaller and medium sized wine producers, but it has evolved to also consult on a short term basis to other producers and brands in need.


My long term goal is to expand outside of the wine industry with the focus on Marketing and Brand Management across various industries. It is not always about the industry, but the people and passion behind each business and brand that interests me. We can learn a lot from other industries and adapt it to be relevant to your specific business. In the end brands across many industries target the same type of consumer and that is where synergy is so important.


In 2021 I celebrate ten years of being involved with amazing people, families and friends. I am excited to see and experience what the next ten years have in store.